How AI Will Change the PESO Model In 2025
Spin Sucks Blog
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5d ago
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How AI Search Is Changing the PR Game
Spin Sucks Blog
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5d ago
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5 PR Predictions for 2025
Spin Sucks Blog
by Dustin Siggins
1M ago
As the annual predictions fly, Dustin Siggins explores 5 PR predictions for communicators to consider when planning for 2025. The post 5 PR Predictions for 2025 first appeared on Spin Sucks ..read more
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Valuable Friction: The Communications Secret Ingredient
Spin Sucks Blog
by Gini Dietrich
1M ago
Using AI in your content creation? Great! But don't let it eliminate valuable friction points. Gini Dietrich describes how to use AI to enhance human creativity, not replace it The post Valuable Friction: The Communications Secret Ingredient first appeared on Spin Sucks ..read more
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The Power of Online Communities
Spin Sucks Blog
by Meg Crumbine
1M ago
Online communities are transforming the way brands connect with audiences. Meg Crumbine explores how PR pros can leverage this valuable opportunity. The post The Power of Online Communities first appeared on Spin Sucks ..read more
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The Communicator’s Guide to the 2025 Earned Media Mosaic
Spin Sucks Blog
by Gini Dietrich
1M ago
NEW RESEARCH: How will earned media strategies evolve in 2025's hyper-fragmented landscape? From micro-influencer partnerships to blockchain verification, Gini Dietrich has what you need to know. The post The Communicator’s Guide to the 2025 Earned Media Mosaic first appeared on Spin Sucks ..read more
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5 PR Lessons From Wicked and Its Most Iconic Characters
Spin Sucks Blog
by Kim Markus
1M ago
Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest of Oz - that can guide PR pros in creating effective, human-centered campaigns. The post 5 PR Lessons From Wicked and Its Most Iconic Characters first appeared on Spin Sucks ..read more
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Building a Strategic Communications Measurement Framework
Spin Sucks Blog
by Gini Dietrich
1M ago
CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR results in terms that resonate with leadership. The post Building a Strategic Communications Measurement Framework first appeared on Spin Sucks ..read more
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How to Turn Data Into Engaging PR Stories
Spin Sucks Blog
by Indiana Lee
1M ago
We live in a data-driven world that helps businesses make better decisions, but raw data can be complex and dull. Indiana Lee shows you how to turn it into engaging PR stories. The post How to Turn Data Into Engaging PR Stories first appeared on Spin Sucks ..read more
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Using Our PR Powers for Good
Spin Sucks Blog
by Gini Dietrich
1M ago
There is a reason PR people have a bad reputation: Hollywood loves to glamorize the bad apples in the industry. But we have a saying... Spin Sucks! The post Using Our PR Powers for Good first appeared on Spin Sucks ..read more
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