Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which released its first quarter numbers on Thursday, was up 8% year over year to $114.5 million, and the company raised its full-year revenue outlook from $533 million to $541 million. IAS’s stock ticked up just […] The post IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room appeared first on AdExchanger ..read more

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […] The post Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests appeared first on AdExchanger ..read more

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, Disney, Netflix, Warner Bros. Discovery (WBD), NBCUniversal and Paramount all made one last appeal for spend commitments going into TV upfront negotiations, which start next week. Sports led nearly every pitch, as the historic battle […] The post Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts appeared first on AdExchanger ..read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Enough With The Pearl Clutching appeared first on AdExchanger ..read more

Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down. The post Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps appeared first on AdExchanger ..read more

Next week, the TV Upfronts will put on their usual glitzy parade for media buyers – but there are new players and areas of focus that we highlight on this week’s episode. Instead of just Hollywood stalwarts, ecommerce giants and streamers like Amazon and Netflix are presenting at the upfronts now that they have robust […] The post Data Dazzles Ahead of the TV Upfronts appeared first on AdExchanger ..read more

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers, and expects bundling and global expansion to help speed up traction for its streaming service, Max. The post WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline appeared first on AdExchanger ..read more

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e. profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported […] The post The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’ appeared first on AdExchanger ..read more

For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals. The post Magnite Makes Its Case As A Differentiated SSP appeared first on AdExchanger ..read more

Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads. But being the ad tech expert inside a retailer means a certain amount of […] The post Why Ad Tech Is The New Change Management For Retailers appeared first on AdExchanger ..read more