Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation. In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail. If you like what you hear, search for Marketing Against The Grain in your favorite podcast app. Like the one you’re using right now ;) Hosted on Acast. See acast.com/privacy for more information ..read more

This week, we’re talking about the creative ways Hollywood markets films.   We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.   And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information ..read more

This week, we’re talking about the creative ways Hollywood markets films.   We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.   And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information ..read more

This week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. See acast.com/privacy for more information ..read more

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.  Hosted on Acast. See acast.com/privacy for more information ..read more

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames. Hosted on Acast. See acast.com/privacy for more information ..read more

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. Hosted on Acast. See acast.com/privacy for more information ..read more

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.  Hosted on Acast. See acast.com/privacy for more information ..read more

In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast." This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 million Rubik's Cubes have been sold. It's a story full of twists and turns. If you like what you hear, there are over 40 episodes to dive into. Enjoy. Hosted on Acast. See acast.com/privacy for more information ..read more

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section. Hosted on Acast. See acast.com/privacy for more information ..read more