Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.   We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel.   We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery.   Cars are the stars. Hosted on Acast. See acast.com/privacy for more information ..read more

Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:   The sandwich board.   They have been around for over 200 years.   Cities try and ban them. Storekeepers love them.   They can make you smile. They can make you angry. They can attract a lot of attention.   They are the pop-up ads of the physical world.   Hosted on Acast. See acast.com/privacy for more information ..read more

Customers often lie to companies in surveys, polls and focus groups.   Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.   So what are advertisers to do?   One solution is Google.   What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box. Hosted on Acast. See acast.com/privacy for more information ..read more

80% of all advertising is ignored.   That’s why some advertisers employ cheeky advertising.   It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.   We’ll talk about a fruit company that printed an open letter to the Pope.   An airline campaign that told you to “keep it in your pants.”   And a product that claims your grandparents had more sex than you.   Hosted on Acast. See acast.com/privacy for more information ..read more

Most tourism marketing aims at the largest audience possible.   This week, we look at a sub-category aimed at the smallest audience possible:   Billionaire Tourism.   The super wealthy get bored easily.   That means luxury tour planners dream up extreme vacation ideas.   From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world. Hosted on Acast. See acast.com/privacy for more information ..read more

As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records.  “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews.   And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you. They don’t only tell the brand stories, they each ask big, existential questions. Hosted on Acast. See acast.com/privacy for more information ..read more

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, to demonstrate a point. Hosted on Acast. See acast.com/privacy for more information ..read more

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a point. Hosted on Acast. See acast.com/privacy for more information ..read more

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.  By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors. But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing. And everyday life. Hosted on Acast. See acast.com/privacy for more information ..read more

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your ..read more