How thought leadership can be an umbrella for the brands of your organization. An interview with Lynette Jackson about creating a structure for successful thought leadership in organizations. In an organization with a large C-suite, dozens of departments, and hundreds of experts, How could you possibly hope to create a unified direction? To better understand how to achieve this feat, I’ve invited Lynette Jackson, the Head of Communications at Siemens, to join me.  Lynette has a background in journalism, communication, and branding making her the perfect person to help us explore the t ..read more

What comes after a business book is published? An interview with Jeremy Utley that originally aired on November 2nd, 2022, as part of our Leveraging Thought Leadership Live series on LinkedIn. Writing a book can take a year or more, followed by months of planning, strategizing, and launching. Once the book hits the shelves — What’s left? Jeremy Utley is the Director of Executive Educational at Stanford D.school and adjunct professor at Stanford’s School of Engineering. Recently Jeremy worked with co-author Perry Klebahn to put their experience into their first book call titled “Ideaflow ..read more

The importance of authors supporting authors An interview with Jeremy Madsen about author communities and the journey to get published. Unless you are writing a book with a co-author or ghostwriter, it probably feels like a very lonely task. But what if you could find a fellowship that provided encouragement and advice? Our guest today is Jeremy Madsen, Operations Manager for BK Authors an author group affiliated with the award–winning publisher Berrett-Koehler. This group helps authors and publishers bridge the gap to bring better books to market. Jeremy starts by helping us understand w ..read more

How AI will affect the future of thought leadership. An interview with Spencer Ante about the history of thought leadership and how AI could be used in the future. How does the world of thought leadership intersect with the growing technology of AI? A lot of news stories lately have focused on the use of AI “bots” to answer questions, generate images, or create entire dissertations on a topic. As the technology grows closer and closer to replicating actual human thinking, we have to ask, “How will AI be used in thought leadership?” To help better understand the field we are joined by Spence ..read more

Building thought leadership for CEOs An interview with Raoul Davis about building a personal brand using thought leadership. It is important for CEOs to have a personal brand that supports their organizational brand. That\s why smart CEOs build their personal thought leadership early on, and maintain it throughout their careers.  Today we are joined by Raoul Davis, the Founder, and CEO of Ascendant Group Branding one of the first and most integrated CEO branding firms.  In addition Raoul is the author of Firestarters: How Innovators, Instigators, and Initiators C ..read more

Tips and advice for starting thought leadership and keeping a consistent schedule. An interview with Verity Craft about building powerful and reliable thought leadership. Producing consistent thought leadership is hard work! Thought leaders have to be deeply insightful in addition to a full plate of work, social life, and everything else. But as the best TL’s know, consistent content is the only way to make sure your message gets out there and sticks. To discuss building and maintaining the momentum of thought leadership content, I’ve invited Verity Craft to join me for today’s podcast. Ver ..read more

Understanding the importance of properly implemented DEI training. An interview Lily Zheng about their work creating long-term solutions for companies with DEI problems. Diversity, equity, and inclusion (DEI) are problems that require long term work in order to provide long term impact, yet companies often seek a quick fix and buy a flashy solution that just won’t work. To understand the issues the industry is facing and the hard work that needs to put in we’ve invited Lily Zheng to join us. Lily is a Diversity, Equity, and Inclusion speaker, strategist, and organizational consultant. Rec ..read more

An end-to-end journey, from writing, to publishing, marketing, and creating a platform around a core idea. An interview with Lee J. Colan and Julie Davis-Colan that originally aired on October 19th, 2022, as part of our Leveraging Thought Leadership Live series on LinkedIn. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? Today, we have a pair of authors who have written 16 books between them, and they’re here to help our audience better understand the world of publishing and marketing, an ..read more

Understanding what it takes to create behavior change to solve complex problems. An interview with Luke Battye about his work as a change consultant and thought leader. The best and biggest ventures start by having a dream, and taking risks. Knowing when to keep your feet on the ground, and when to make a leap of faith, is a critical skill. But how do you know when it’s time to jump? Our guest on today’s podcast is Luke Battye, the founder of Sprint Valley, a change consultancy that helps teams enact their vision, navigate risks, and make bolder moves! In a bold move, Luke start ..read more

Creating better thought leadership by following the Four Elements. Bill Sherman takes us on a deep dive of the Four Elements framework for thought leadership. As a consultant, Bill Sherman has had the privilege of working with countless thought leaders that have shared their ideas and worked with him over the past twenty years. During that time he has built and refined the Four Elements framework which helps sharpen their thinking and communicate an idea effectively. The first element is Ideas – these are the building blocks of thought leadership. In this framework, an idea is a short, prov ..read more