Markups are an ongoing hell for the auto industry. They're partly to blame for inflation and are actively keeping enthusiasts from buying some of what are likely the last-hurrah combustion cars to hit the market. Unsurprisingly, new electric cars are also falling victim to markup hell including the GMC Hummer EV.
It would appear that the inferno may finally be coming to an end. See, the Hummer EV community has been absolutely fed up with markups. Facebook groups, forums, and Reddit have all turned from buyers looking to spend top dollar to chastising resellers for asking a penny more than MSRP—and even that’s too much, it seems. The bubble has officially popped.
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