Walk into any coffee shop and mention Jesus to someone sceptical. Most believers fumble. They mumble something about “feeling it in their heart” or “having faith.” Meanwhile, their skeptical friend raises one legitimate question and they’re lost. Ligonier Ministries ran the numbers. 56% of American evangelicals can’t articulate basic Christian doctrine. That’s not a small … Read more
If there’s one thing we can all agree on. It’s that Personal branding in 2025 isn’t about follower counts anymore. The marketers winning right now? They’re showing up as themselves. Sharing actual insights nobody else had. And building real communities across platforms. Follow the right people and you’re not just getting ideas. You’re watching their … Read more
Trust in journalism just crashed harder than anyone predicted. Gallup’s September 2025 numbers show barely 28% of Americans believe newspapers, TV, and radio tell them the truth. The absolute worst measurement they’ve recorded in fifty years of tracking this. What’s wild is how differently Democrats and Republicans see the exact same news organizations. Democrats show … Read more
Building a brand in 2025 isn’t just about running ads. Instead, it’s about joining conversations that actually matter. The marketing landscape has shifted under our feet. Traditional advertising still plays its part. However, the real breakthroughs happen where audiences actively choose to show up, with trusted experts who’ve mastered brand-building through blogs and podcasts. Here’s … Read more